- Pioneering the Future of African Fintech -
INSEAF:
INSTITUTIONAL ENTREPRENEURSHIP
IN AFRICAN FINTECH
Whether you're a founder, investor, or policymaker, this book Will equip you with the knowledge to drive sustainable innovation.
Here are 5 key takeaways readers will Get from the book:
- The Role of Institutional Entrepreneurship in Fintech – Understand how entrepreneurs navigate and reshape institutions to drive fintech innovation in Africa.
- Market Dynamics & Regulatory Landscapes – Learn how regulatory frameworks impact fintech growth and how startups can strategically engage policymakers.
- Scaling Strategies for African Fintech Ventures – Discover proven models for scaling fintech solutions across diverse markets with infrastructure and capital constraints.
- Investor Readiness & Funding Pathways – Gain insights into what makes African fintech startups attractive to investors and how to structure ventures for long-term sustainability.
- Case Studies of Successful African Fintech Startups – Analyze real-world examples of fintech companies that have disrupted industries, solved critical financial inclusion challenges, and built scalable businesses.
We Launch in Q1 2026! Enter your details below to be a part of Our Journey:
What You'll Get
- A behind-the-scenes look at the book creation process (the good, the messy and the unexpected)
- Early patterns and takeaways I'm seeing from my research
- Answers to your questions about the fintech industry in Africa
Enter your details below to join us:
About the Author
Dr. Glory Enyinnaya is a scholar, consultant and entrepreneur based in Lagos, Nigeria.
An expert in institutional entrepreneurship, she has a PhD in Strategic Management and Entrepreneurship, an MBA in General Management from Lagos Business School and a First Class honors degree in Accounting. She has also taken executive-level courses from Stanford, Wharton and MIT.
With experience at Accenture and Ernst & Young, she has advised businesses on strategy, innovation, and market expansion. As the founder of Kleos Advisory and a business coach for leading venture capital firms such as 54collective, she helps entrepreneurs navigate complex ecosystems to drive sustainable growth. She also educates business leaders on innovation, ecommerce and startups at Lagos Business School and Pan-Atlantic University.
Her insights have been featured in Harvard Business Review, and she is the author of the upcoming book INSEAF, to be published by UK publisher, Palgrave Macmillan.
Have a Question?
INSEAF (Institutional Entrepreneurship in African Fintech) explores how entrepreneurs reshape institutions to drive fintech innovation in Africa. It examines market dynamics, regulatory challenges, and strategies for scaling fintech ventures.
INSEAF is designed for entrepreneurs, investors, policymakers, and business leaders who want to understand the forces shaping African fintech and how to navigate them for success.
Unlike generic fintech books, INSEAF provides an institutional entrepreneurship lens, offering deep insights into how businesses can challenge and transform regulatory and market structures in Africa. It includes real-world case studies and practical strategies.
Yes! While the book focuses on fintech, its lessons on institutional entrepreneurship, market entry, and scaling strategies apply to any industry navigating regulatory and structural challenges in emerging markets.
The book is published by Palgrave Macmillan and will be available on major platforms worldwide like Amazon, Palgrave’s website, and select bookstores.